To build high visibility of TDC's first-ever exhibition in Moscow, extensive publicity program has been launched to invite buyers:

• Co-marketing effort with Gifts Expo
• Direct mailing of invitation and fair newsletter to over 40,000 major importers and buyers of department/ chain stores, mail order houses in Russia.
• E-Invitation tailored for exhibitors' potential buyers.
• E-marketing at portal of local supporters, multipliers and trade associations.
• Extensive media coverage in major local newspapers:
  
  

  Dengy Expert Inavono Kaluga Kommersant (Russian) Kompania Profil Ryazan Sekret Firmi

  Smolensk The Moscow Times Tula Tver Vedomosty Vedomosty Friday Vladimir Yaroslavl

  
  
• On-site banners advertisement at the fair venue.
• Overseas Journalists of major trade publications be invited to cover Hong Kong industries and TDC fairs.
• Press Conference in Moscow officiating by local supporters'.
• Press releases and Special Supplements to be arranged in local newspapers and trade magazines.
• Promotion at leading trade fairs in Hong Kong and Moscow.
• Russian fair website launched for buyers registration.
• Telemarketing to targeted buyers of relevant industries.
• TV monitor advertisement at transportation hub